“There are many unforgivable sins, but gaming is an irresistible one.”
Advertisers and Brands have used the engagement factor and the competitive nature of online games to their advantage by creating games that start off with simple branding to games that are driven by brand mascots and brand attributes, allowing users while playing the game, to better understand product offerings, service benefits and brand positioning.
In order to increase engagement with their customers, enforce brand values and communicate brand messaging interestingly, Digizen has created flash based games, games via facebook, downloadable games on portals and microsites etc. |
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