“The intellectual advancement of video technology depends on how well one can connect with your audience via an excellent video.”
Video ad re-targeting is emerging as a new way for direct response advertisers to leverage in-stream video advertising. Still largely nascent, the practice is showing signs of wider use by ad buyers as a means of recapturing leads and boosting ad effectiveness.
Digizen’s video advertising solutions offer brand advertisers a great way to engage with their audiences across various publisher networks while offering publishers much higher CPMs than banner ads or even rich media. The benefits of using video advertising are many:
- Easy adaptability-TV creative can be ported easily to video
- An unobtrusive yet effective way to achieve brand engagement
- Increased demand and interest among users of consuming video content online
Digizen offers video advertising in formats mentioned:
- Pre-roll ad-comes with a companion ad
- In-video advertising
- In-banner video
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